AI Services
Experience Optimization
Products rarely fail at one dramatic moment. They lose people across dozens of small frictions that no one inside the team can still see. Our experience optimization service audits your digital product against AI analysis and established UX principles, then returns a prioritized, specific list of what to change and why.
The deliverable is not a document that describes your product back to you. It is a ranked set of changes, each tied to the friction it removes and the evidence behind the claim.
How it works
Audit the current experience
We walk the real flows the way a user does, instrumented with AI analysis and heuristic evaluation, and record where attention breaks, where intent gets lost, and where the interface asks for more than it needs.
Rank by impact and cost
Every finding is scored against how much friction it removes and how expensive it is to fix. A long undifferentiated list of problems is not actionable, so we do not deliver one.
Specify the fixes
For the top findings we produce concrete recommendations, and where it helps, the revised interface itself, so your team is implementing a decision rather than interpreting a critique.
What you get
- A list of findings, each scored by its impact and by what it would cost to fix
- Evidence behind every finding
- Clear fixes for the top problems
- Redesigns where words fall short
Common questions
Do you need our analytics?
It helps and it sharpens the ranking, but it is not required. A heuristic and AI-assisted audit finds most structural friction without it.
How long does an audit take?
It scales with the number of distinct flows rather than screens. Scoping starts with a conversation about which journeys actually matter to the business.
Will you implement the changes?
We can, and product design is a separate service if you want the fixes built rather than specified. The audit stands on its own either way.
What if we disagree with a finding?
Every finding ships with its evidence so you can argue with it. A finding you can not interrogate is not worth acting on.